The COVID-19 pandemic has significantly transformed retail shopping behaviors, accelerating digital transformation plans for many retailers. Lockdowns and health safety measures pushed businesses to adopt services like curbside pickup, which were previously uncommon. By the end of 2020, 79% of consumers indicated they intended to continue using contact-free shopping options, such as Buy Online, Pickup in Store (BOPIS) and curbside pickup (BOPAC). This shift has made digital signage technologies essential for guiding and informing shoppers throughout their journey.

Digital signage plays a crucial role in enhancing the retail experience by providing timely and relevant messaging that guides consumers from arrival to checkout. It helps inform shoppers about services, promotions, and product availability, thereby bridging the gap in the product discovery process, especially in curbside retailing. Research indicates that promotions displayed on screens can directly influence purchasing decisions, making digital signage an important tool for retailers looking to improve customer engagement and drive sales.

Retailers can realize a return on investment (ROI) from digital transformation by focusing on improving shopper basket sizes and enhancing in-store operational efficiencies. Digital signage can positively influence shopper behavior, leading to increased sales. For instance, promotions displayed on screens have been shown to raise awareness and directly impact purchasing decisions. By leveraging data and analytics, retailers can refine their messaging and target customers more effectively, ultimately driving better business outcomes.